Digital Marketing Specialist - Luxury Hospitality (Restaurant & Spa)

Join BWM Group Bali, a leading hospitality group in Ubud, as we redefine luxury experiences through our boutique villas and destination dining venues. We are seeking a Digital Marketing Specialist to elevate our brand presence, drive engagement, and attract global guests. In this role, you'll craft and execute digital marketing strategies that resonate with luxury travelers, leveraging platforms like Google Ads, Facebook Ads, and Instagram. Based in Ubud, you'll work closely with our team to create compelling content, analyze performance metrics, and optimize campaigns for maximum impact.

At BWM Group Bali, we pride ourselves on delivering exceptional hospitality. As a Digital Marketing Specialist, you'll have the opportunity to work in a dynamic environment, where your creativity and analytical skills will be instrumental in shaping our digital footprint. With a salary range of IDR 8,000,000 to IDR 15,000,000 per month, this is your chance to be part of a team that values innovation and excellence.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to promote our luxury villas and dining venues.
• Manage and optimize Google Ads, Facebook Ads, and Instagram campaigns to drive traffic and bookings.
• Create engaging content for our website, social media, and email marketing campaigns.
• Analyze campaign performance using tools like Google Analytics and Meta Insights.
• Collaborate with the marketing and sales teams to align digital efforts with overall business goals.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Monitor and report on key performance indicators (KPIs) to measure campaign success.
• Conduct A/B testing to optimize landing pages and ad creatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, and Instagram.
• Proven track record of successful digital marketing campaigns in the hospitality industry.
• Proficiency in using Google Analytics, Meta Insights, and other digital marketing tools.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Creative thinking and ability to develop engaging content for various platforms.
• Excellent communication and collaboration skills.
• Familiarity with luxury hospitality branding and marketing strategies.

🛠️ Keahlian

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